Breathe in,

Briiv out.

—

When we think of air purifiers, the first thing that comes to mind is a huge, bulky, almost dinosaur-like item where the aesthetics and sustainability are left hanging in the air. But it is also an item that makes you aware of what you are breathing.

Completely ignoring that my dog pollutes the air in my house and not being able to give up this rent-free creature, I embarked on the "hunt for the perfect" journey and found Briiv. Where the power of plants speaks for itself.

This awarded UK-based company creates sustainable products for modern living. The product itself is a unique innovation; the casing is made from elephant grass-derived bio-plastic’, while the filters are made from sustainably sourced moss, coconut, wood carbon, and silk nanofiber.

All 3 of the filters can be composted in your own home, however they recommend not doing this as a compost for food due to the pollutants that will have collected in the filters. The compostable nature of the filters means that however you choose to dispose of them, they will not harm the environment.

Courtesy of Design Hunger and Studio Unika

Pollutants do not just come from traffic or factories; they are often present in our own homes and we are unaware of it. Small particles settle in our homes as we go about our daily lives, from such things as cooking, candles, cleaning products, pets, and dust, all of which have an impact on our health and contribute to the 7 million deaths caused by air pollution worldwide.

Intervention in the personal space of the home and office can help reduce the risk of serious illness, which the Briiv Air Filter will help to achieve, without intrinsically increasing the environmental impact on the Earth.

Courtesy of Design Hunger and Studio Unika

Courtesy of briiv

Briiv is the perfect match between the harmony of nature and science.

Its filter operates discreetly and efficiently. Air is drawn through three layers, each of which is specifically designed to capture air particles.

“With this innovation we have taken nature and given it a boost, briiv is as powerful as 3,043 medium size houseplants“

Their filters last 12 months and the nano matrix is changed every three months; however, they have an annual subscription option that includes the entire package for a year.

But is marketing purified air to your home simply that? Experts say no, there is evidence that air pollutants have noticeable negative effects on brain function, as demonstrated by a 2018 study conducted by Beijing Normal University. However, the consequences for the planet are equally severe.

Briiv, on the other hand, seeks to innovate in the HVAC industry by providing consumers and businesses with the opportunity to reduce their carbon footprint while also creating healthier environments for themselves.