The best lifestyle brands

from PLAYTIME Winter 2024 edition

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Hi there, design lovers!

The much-anticipated Playtime Paris fair is just around the corner, and we're absolutely thrilled to announce that we are once again presenting LES DESIGN HUNGER PRIZES to some of the outstanding participant brands.

Our team has carefully curated a selection of eight new and exceptional lifestyle brands from the upcoming PLAYTIME fair, and we can't wait to introduce you to this edition's winners.

Discover the stories, inspirations, and uniqueness that make these brands stand out. Whether you're a design connoisseur or simply appreciate the beauty and functionality of well-crafted products, there's something for everyone to admire in each brand.

Best Accessory Brand

STICKY LEMON gets LE DESIGN HUNGER PRIZE for the Best Accessory Brand.

You might have heard about Sticky Lemon, the cool Dutch accessory children's brand born in 2016 with a unique style for younger and older kids. The brand's identity is defined by its quirky, vibrant, daring, and cheerful designs. It incorporates colour blocking techniques along with patterns and illustrations to create an eye-catching aesthetic.

The essence of Sticky Lemon lies in experimenting with fresh colour combinations while drawing inspiration from retro influences. Their curated collections tell stories reminiscent of the joys of school life and encapsulate the spirit of having fun. From backpacks to pencil cases, temporary tattoos, and embroidered pins, their range of accessories is both playful and practical.

Ultimately, Sticky Lemon aims to empower kids, letting them embrace their unique style and relish in the most vibrant, cheerful moments of childhood.

Best Wellness & Care Brand

LES ENFANTS SAGES gets LE DESIGN HUNGER PRIZE for the Best Wellness & Care Brand.

Meet Les Enfants Sages, a revolutionary dermocosmetics line crafted by medical experts with love for your little ones and focus on post-operative care, offers superior quality for families seeking the best.

Led by Nathalie, an endocrinologist, alongside Jacques, a plastic surgeon, and their daughter Amélie, the Swiss dermo-pediatric care brand is committed to top safety and quality by using natural and organic ingredients. Free from harmful chemicals and locally sourced 100% recycled bottles repurposed from luxury home scraps.

Les Enfants Sages invites us to embrace safe, transparent, and natural care designed on the shores of Lake Geneva, with minimal packaging and sustainable shipping solutions, prioritizing the essentials and supporting a circular economy.

Best Sustainable Lifestyle Brand

PAPPERLAPAPP gets LE DESIGN HUNGER PRIZE for the Best Sustainable Lifestyle Brand.

Meet Elisabeth, Christina, and Eveline, three passionate moms with seven wonderful kids in total, who, disturbed by the abundance of plastic and composite wood toys, embarked on a mission and founded Papperlapapp.

Papperlapapp is a brand committed to create plastic-free playrooms for children and inspire a better world. Its play worlds are 100% crafted from local corrugated cardboard—a circular product that doesn't harm trees, can be recycled 25 times, and even absorbs more CO2 than it emits during production.

On top of that, through its plug-in system, no glues, plastics, or tools needed.

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Best Home & Decor Brand

GARBO&FRIENDS gets LE DESIGN HUNGER PRIZE for the Best Home Decor Brand.

Garbo&Friends, a brand founded in 2012 by illustrator Susann Grabe, was born from a desire to create a poetic universe for the little ones in the family. Inspired by nature's imperfections from her Swedish countryside upbringing, Susann started creating textile interiors for kids.

Garbo&Friends combines creativity and quality, collaborating with trusted suppliers to craft enduring products with hand-drawn prints. Blending contemporary styles with tradition, they reinvent classics through tactile fabrics, refined finishes, and distinctive prints, adding a poetic touch to everyday life for both kids and parents.

More recently, the brand has expanded its product range, including more textile interior products and children’s wear.

Best Baby Gear & Parenthood Brand

BINIBAMBA gets LE DESIGN HUNGER PRIZE for the Best Baby Gear & Parenthood Brand.

BINIBAMBA is more than a brand, it's a celebration of individuality and fun. It's where heartfelt stories intersect with the adventure of parenthood and the joy of standing out.

This journey began on a hot Portland summer day when Emma, the brand founder, discovered a beautiful sheepskin coat in a thrift store. This sparked a love for creating pieces with a story and a passion for exceptional quality and distinctive style.

With a decade-long expertise as a Fashion Buyer, BINIBAMBA has scoured the globe to find the softest merino sheepskin. No more plain yellow liners – each BINIBAMBA is handmade with love in beautiful colours, showing its dedication to quality and unique style.

Best Toys & Leisure Brand

MRS. ERTHA gets LE DESIGN HUNGER PRIZE for the Best Toys & Leisure Brand.

Discover the essence of simplicity with Mrs. Ertha, a Portuguese brand dedicated to capturing the beauty in everyday moments. What began as wall decorations from a mother's vision to create an ideal space for her daughters to play and dream, has evolved into unique, timeless collections that have gained love and recognition from stores and families around the world.

Its commitment to timeless designs ensures its products endure beyond seasons, catering to both young ones and adults alike with dedication and love.

Best New Lifestyle Brand

PATAKÈS gets LE DESIGN HUNGER PRIZE for the Best NEW Lifestyle Brand.

Patakès Collection, founded by Sarah Tison, a multitasking mother of four, including twins, is a dynamic childcare brand. Driven by a desire for unique, durable, and colourful products, Sarah aims to bring joy and ease to parenting.

Patakès Collection is not just about childcare; it embodies French craftsmanship, travel-inspired aesthetics, and a commitment to quality, promising a touch of joy and practicality to parents, especially those with twins.

The Big Design Prize Winter 2024

RADUGA GRËZ gets LES DESIGN HUNGER Prize for The Big Design Prize Winter 2024.

Welcome to Raduga Grëz, where play and stunning aesthetics come together to bring joy to modern families. Handcrafted in Russia, these toys serve as a captivating bridge between parents and children. Committed to ethical play, Raduga Grëz sources true wood from the region through responsible suppliers, ensuring each toy tells a unique story with its natural patterns.

Championing sustainability, the brand uses marked wood to create toys coated with water-based varnish, preserving their natural tactility and beautiful aesthetics.

Raduga Grëz doesn't just create toys; it curates an experience, turning every playtime into a canvas for creativity and a conduit for family togetherness.