Europe’s first hybrid golf retailer

Disrupting the

sport for the better

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Hello design junkies,

You know we love a beautiful concept store and Bisque Golf for sure delivered. We are very excited to show you their latest project. Europe’s newest golf retailer is here to break through the sport’s conservative clique and stiff wardrobe to make it more inclusive.

Photography: Sarah Wijzenbeek

The brainchild of three golf enthusiasts with an eye for fashion, Bisque brings a progressive clothing and footwear collection together where urban energy and golf performance intersect.

With a legacy in crafting unexpected spaces that inspire, the trio enlisted Barde vanVoltt: an international architecture and interior design firm to transform this quaint heritage-listed space on Amsterdam’s Rozengracht into Bisque’s first retail store.

The brief was to steer away from the predictable golf aesthetic to create a welcoming space where golf fans of all levels can connect and find something stylish.

They wanted that gentlemen’s club polish, without the snobbery, and Rapha’s community vibe, but for golf; it had to be visually striking to appeal to the sport’s new fashion-conscious and youthful demographic.

Repetition creates a sophisticated visual rhythm throughout the store. The walls alternate between mirror and timber panels, which are divided by upside-down golf clubs that also function as clothing rods.

Every design decision has the consumer at heart. The shop window helps pedestrians catch a glimpse of what’s inside, but is kept free of displays to make the window a chill-out zone.

Photography: Sarah Wijzenbeek

Golf, just like the streetwear scene, is about appreciating the finer things in life. The new Bisque store is a physical manifestation of that wrapped in a smart, functional design that keeps the golf community at heart.

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