Sparkling wine

in a clothing store

—

We are very excited to show you the space for the Ukrainian brand CHER’17 that opened on one of the central streets of Kyiv. The designers from Temp Project were tasked with creating a flagship store that would show the brand and character and raise its status.

CHER’17 is a Ukrainian clothing brand in the mass market segment. The company has existed since 2017 and has six stores in different cities in Ukraine. The brand owners are a couple of popular Ukrainian influencers, bloggers, and entrepreneurs, Tetyana Parfiliyeva and Ivan Kryshtal.

The design concept arose from the digitalization trend in the fashion industry. The virtual space forms its own aesthetics, characterized by minimalism, playing with the proportions of objects and bold accented colors.

The CHER’17 store is a physical interior created in the aesthetics of a virtual space.

The reception desk, imitating a massive stone block, is a metaphor for nature, which definitely breaks into our accelerated life. It is a kind of reminder that you can always stop to breathe, recharge your batteries, and experience life to the touch.

Mirror and metal surfaces became another element echoing nature. They offer store visitors a variety of Instagrammable angles.

“Mirrors of various shapes and configurations give additional air and blur the physical boundaries of space. For me, mirrors and steel surfaces are a metaphor for a lake, a river, or gasoline stains in a puddle on the asphalt. Water is my inspiration, a living substance that I can observe endlessly. Natural luxury that we do not always appreciate”
- Designer, Anastasiia Tempinska.

The store’s space has an elongated shape and is divided into three zones. The central element of the first hall “Living Room” is a massive blue sofa assembled from long cylindrical shapes. Behind it is a LED screen for brand content.

The second hall (“Boudoir”) has pale pink walls and a podium. In the middle of the hall stands a pink marble sink with two faucets: one with water and one with sparkling wine.

In the third zone (“Cabin of a private plane”), which is located in the depth of the hall, the saturated ultramarine shade of surfaces and furniture dominates.