BOBO CHOSES
Meet the playful & creative
children’s brand Bobo Choses
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Hi there, design junkies!
Today we want to tell you about a brand that we have been fans for a very long time now! Its creative and authentic DNA caught our eyes, and we are hooked on the spontaneity and self-expression it gives to the kids.
It all started in 2008 when BOBO CHOSES introduced a new style into kids fashion “ a clothing brand that spoke the language of children…”.
They mix colors, fabrics and patterns like no others <3 #boldstyle
Credits: Bobo Choses.
We often ponder this question, "What is fashion?" Fashion is a form of self-expression, freedom and communication. We wear clothes that portray our personality to ourselves and to others. And, it all starts at a young age.
That’s why we identify and have such a special love for BOBO CHOSES, it’s a brand that allows children to express their themselves and to be playful! As children should be!
BOBO CHOSES explores the feeling we all know: "We were all children once" and expresses this emotional bond and understanding. They create imaginary worlds for children that open up their originality, playfulness and makes them able to enjoy their childhood.
“That’s why everybody can relate to Bobo Choses’ DNA: play, curiosity, innocence, nonsense, creativity, imagination and a sense of humor!
Credits: Bobo Choses.
The brand works in an old factory in Spain, Barcelona two blocks away from the Mediterranean Sea, where they learn from the local manufacturer’s. Matching the young and free spirit of the brand!
We are kids stuck inside adults; acting seriously funny and caring for the world and everything that is part of it. At Bobo Choses we love to have fun!
But BOBO CHOSES is not just for children. They also design creative collections for grown-up-young adults! Fun clothes, accessories and beautiful homeware that lift the mood and allow adults to escape the monotony of routine. The brand opts for unisex clothing with loose, comfortable fits that can be styled however you like!
Credits: Bobo Choses.
The brand believes that protecting the environment is no longer an option but the key to the future and wants to share this commitment with children. BOBO CHOSES constantly promotes and educates children about this responsibility, showing them that they can have fun while doing it!
They are responsible for their environmental footprint and strive to create products that are minimize the damage on the planet.
That’s how the The Iconic Collection was born. After years of research, development and innovation BOBO CHOSES created a permanent collection made with recycled, ucypcled and natural materials that rescue their most iconic and beloved prints and patterns!
Each collection of BOBO CHOSES tells a story, and to translate those concepts into reality using the language of children they create crazy-fun illustrated books that kids love!
We are eager to show you their new SS/22 collection: I’M A POET!
This SS/22 collection celebrates life through a poet’s sensitivity when it comes to observing life and nature.
“ To look for beauty and emotion in the ordinary the beautiful, and the not-so-beautiful is as much an act of rebellion as a vital necessity” - BOBO CHOSES
This collection celebrates the poetic vision of children's lives, a constant search for surprise and wonder. They venture through life and everything influences them as they see things for the first time. Beauty is a concept they are discovering, and they look for it in the most ordinary things.
Photographer: Raquel Chicheri.
In these ugly times we are going through, to look for beauty and emotion in the ordinary, the beautiful, and the not-so-beautiful is as much an act of rebellion as a vital necessity. Long live poetry. Have fun! - BOBO CHOSES
The garments vibrate and illuminate personality, being full of bright and bold colours. You can style them as you prefer in a full-vivid look or a more natural yet fun aesthetic.
There are soft colours such as blue, peach, light green, and lavender. Natural ones like ecru, sand, clay, light ocher. Vivid colours like violet, red and bright pink. Dark colours such as indigo blue and anthracite, washed out as usual to soften them. - BOBO CHOSES
A blend of wonder, hope, and a child’s curiosity that translates into fresh, colourful clothes, homeware and accessories for all. - BOBO CHOSES
We are in love with the colours and prints of the collection!
Their fun prints include everyday elements of life as sniffy dogs, ladybugs, friendly poets. There are also elements of nature as brushstrokes, bicycles, brick houses, strawberries. These, bring to life the concept of the collection “ to find beauty in the ordinary”.
Photographer: Raquel Chicheri.
Like every collection, the SS/22 book matches the theme. It's called "I'M A POET." Inside it contains ten different illustrated poems that tell stories as if we’re seeing things for the first time.
A glistening Sea Wave, a brightly-dressed Ladybug, a playful balloon… A new lens to the world around you that will invite you and your kids to embrace more wonder and surprise your day-to-day. All fun fot the poet. - BOBO CHOSES.
BOBO CHOSES and their sustainable mission continue to evolve in this SS22 collection: They have produced with 82% GOTS certified organic cotton. The knit is made with 100% sustainable cotton. Denim fabric is 20% GRS certified recycled cotton. Swimwear is made with recycled polyamide and is 100% UPF 50+. Most accessories are made from recycled polyester and much more! You can find more of these valuable details on their website.
We can definitely feel the free, happy and artistic spirit of this new collection! We love it.
If you enjoyed this article, you should check out our Kids Spring Essentials Article.
