The colourful BETA Cinema by Module K
Beta Cinema
A Funky Wonderland
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Hello, design junkies!
Are you a cinema fan? We love the experience of watching a movie at the cinema, so since we saw today’s project we've been daydreaming about going there!! The architecture studio Module K took the experience to another level and designed a super cool cinema in Vietnam that looks like a wonderland!
Photography by: Do Sy.
Beta’s Cinema group has 20 cinemas across Northern Vietnam and now is looking for expanding in the South. This project from Module K is the first movie theatre of the group in the area, and it is located on the ground floor of a shopping centre in Ho Chi Minh City.
The concept of the design aligns with the idea of creating a space that attracts the younger generations. Gen-Z or Millennials go to the cinema to enjoy more than just the movie. They are looking for a place where they can hang out and share experiences with family or friends.
Photography by: Do Sy.
The designers and Beta’s group aimed for an immersive interior design that feels like a destination on its own. With a funky, retro decor, bright, bold colours, graphic designs and cartoons dominate the space.
Module K’s design pays tribute to the French architecture Saigon, capturing his iconic features with a postmodernist approach in pastels hue and geometric forms.
We are completely in love with this unique interior design! It’s already added to our wish list of places to go!
If you enjoyed this article, you should check out our article about Dreamy Artwork by Benjamin Guedj.
