nailmatic ready-to-go
A super innovative concept
for nail polish maniacs
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nailmatic was created in 2012 by the duo Boris and Lilian. They wanted to shake the beauty business by coming up with something that has never been seen before. And guess what? They’ve made it! nailmatic started with a groundbreaking new concept: a nail polish vending machine. They were the firsts on the beauty and fashion scenes to bring this concept into the nail polish market.
Credit: Design Hunger
Besides its super innovative selling strategy, their products are also what makes nailmatic so unique within the beauty market. Their nail polishes are all vegan and cruelty-free, mostly plant and water based. Social Responsibility is what this brand is all about! Did you know they collaborate with a center that is part of ADEP (the French association for the mutual aid of disabled persons) for the packing of their products? Well, now you do!
“Art, design, up-and-coming trends—the NailmaTeam covers all fronts to create its must-have collections. Bottling the zeitgeist is also a matter of putting our finger on forgotten emotions that are making a comeback. We approach innovation with the desire to rediscover simple pleasures, like our old-fashioned playground-style kids vending machine.”
Their product range is not limited to nail polishes only: nailmatic has also developed strengtheners, beautifiers, nail repair treatments, nail polish removers, and much more. Besides that, they have 5 different collections for women and for kids.
WOMEN
A groundbreaking collection from a groundbreaking brand: #AQUAnail brings odorless, eco-friendly and colorful water-based nail polishes to those who are more sensible to strong smells and toxic products. The #PUREcolor collection also comes with an innovative concept: bio-based manicure made with plant-based solvents and natural origin raw materials. #BBnail is a collection with products made from 84% bio-based ingredients created to give you a healthy look right down your fingertips.
#Essentials brings together every product you’ll ever need to make your nails pampered, strong and happy; and for those who have a problem deciding which color of nail polish to buy, there’s #BoxSets with a selection of collabs, exclusives and limited editions in minimalist packaging.
KIDS
Their first launching for the little ones was #WaterBasedPolish - water-based nail polishes that are 100% safe, free from phthalates, formaldeyhyde, toluene and fragrance. They are all dermatologically tested and do not need nail polish remover! They come off with soap and warm water and can be removed directly in the bath. Next thing they came up with was #Rolette - a colorless lip gloss made from apricot kernel oil and it’s available in ten different flavors.
They’ve also developed #Bath - a range of bath products created specially for children to get the foam party ready for the little ones! Their #AllSets kits came to make your decision to buy their product even easier because it joins their colorful nail polishes with their super tasty lip glosses. Finally, their #Party kits were designed to make partying easier.
To check out all of their amazing products you just have to go to their website.
If you enjoyed this you should check our article about Henua Organics.
