American Vintage

For the family

The world of American Vintage may seem like a neutral place where only adults enter , but it turns out that children are invited too, at least from autumn. The brand is taking this season very seriously and has chosen to launch American Vintage Kids. Discover the collection online and in a selection of stores, starting October 19th.

Now they have the whole family covered.

American Vintage has been talking about children's clothing for several seasons. Now, they've launched their first collection for the little ones. More than ever, American Vintage is adapting to include the whole family, so now there's something for every age in the brand's signature designs.

“I spent several months thinking about how to adapt the American Vintage style for children. I followed my instincts and drew from previous children’s fashion collaborations, focusing on essentials, pieces that are worn throughout the year and that get passed on to other siblings. We also made sure they were designed in a more environmentally friendly way. In fact, we have replaced most of our essential materials with more socially responsible options.”

— Pauline Savignet, women’s and children’s fashion designer at American Vintage

American Vintage essentials and iconic pieces are made from the brand's signature materials, which include jersey, fleece, knitwear, and denim. Natural colours are used to suit all tastes and styles. The American Vintage design studio has created 33 unisex kids' references ranging in size from 3 to 11 years.

Adult T-shirts, sweatshirts, and joggers have been redesigned for children, allowing them to move freely while playing, running, and learning.

For several years, American Vintage has offered its customers experiences through various invitations and in-store activities, This idea will expand to all ages, adapting events to include the whole family.

Discover American Vintage Kids online and in selected shops from the end of October.

If you enjoyed this article, you should check out the A New Era for Playtime.